Tradewinds Living

A collection of newly rennovated apartment communities in the heart of San Diego. Features four distinct sites within the larger parent company.

2018, Aaryn.com
Web Developer

Web / Branding / UX Writing

OVERVIEW

Selling an Upscale Lifestyle

Tradewinds Living, the parent company to The Amberjack, Dorado, Wahoo, and Marlin, needed a unified online presence that reflected the luxury of their apartment communities. My goal was to create responsive and accessible sites using a content management system, allowing the client to easily modify content after initial setup.

The challenge: can you sell a lifestyle with an online presence?

1. Dorado blue is featured in site navigation and in call to action buttons.

2. Following the same format as the other Dorado page, whole page images continue to be prominent features.

3. This page offers a bold contrast to the traditional black on white background.

4. Shifting gears to the Marlin site, note a very similar style and template distinguished by the marlin fish icon.

5. The wahoo fish displayed in the close-up building photo ties the theme together for this next child property feature.

Luxury visuals and a seamless one-page experience provided a sense of elegance and ease of use for potential residents.

PROCESS

Building Flexible User Experiences

The first step was to establish core objectives: flexibility for the client, a luxurious feel for the users, and ease of navigation. Next, high-quality photos were carefully selected to emphasize the upscale ambiance of the apartment communities.

To ensure accessibility and responsiveness, I designed each site to adapt seamlessly to different devices and screen sizes. The one-page format was implemented to provide a smooth user experience, allowing customers to navigate to different contexts within the same page. UX writing played a critical role in engaging visitors, crafting compelling content that aligned with the brand's voice.

Photos Speak Volumes

The Marlin landing page features a full-page photo, immersing customers in the experience of living in one of the apartment homes.

Harmonizing Accent Colors

The yellow furniture featured in the photo complements the brand's accent colors, creating a cohesive visual identity.

Integration and Navigation Ease

The Tradewinds Living website seamlessly connects all communities and offers navigation with a full-view map to accompanying partner sites.