OVERVIEW
Simplify the User Journey
This site guides users through a clear three-step process to get started with setting
up their IoT devices. While the site is technical in nature, it caters to an audience already familiar
with the platform, facilitating a simple yet informative experience.
Through a blend of technical clarity and vibrant design, I transformed the complex setup
process into a simple user journey.
PROCESS
An Informative Experience
The design focused on creating a user flow that simplifies the initial setup process into three clear
steps.
Using high-quality close-up images paired with process diagrams (network integration,
hub connectivity, Afero Profile Editor) helped users grasp complex concepts quickly.
Branding was a key component, with the updated color palette featuring bold yellows for headings and
bright blues to highlight important data. These colors not only added dimension but
also helped to make the technical information more digestible.
Project Takeaways / Impact ✨
This project created a user-centric experience for Afero’s hardware enthusiast audience. The site refresh
increased user retention by enhancing comprehension and the value of
integrating Afero's tools—the application, the hub, and the hardware. As a result, we saw more downloads of
the profile editor and integrations with the hub.
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